Finding the right shoes

Typography is an identifying element of an era. And with that in mind, we have created an identity that is going to look vintage but at the same time feels modern.

Colorful times

Lindy hop was born in New York, in the 20's and 30's in an era described as "full of life" and with strong contrasts. The colour scheme should convey these feelings.

Let´s swing

Communication should always be an invitation to dance. The use of vintage models aims to pass an aspirational image of the glory days of Lindy Hop. The crop of the models below the neck passes the idea that of anyone can reach that level.

Digital ballroom

We also created the website with information about schools and events in Portugal, festivals around the world, articles, playlists and online store.

Credits

Designers: Nádia Carmo and José EstevesYear: 2013