The NOS inherited from Zon the "Zon North Canyon" action which consisted on the sponsorship of Garret Macnamara, a big wave surfer and the City Wall of Nazaré. This proposal was made to capitalize the media exposition that Garret and Nazaré get every year during the big wave period in Portugal.
My Role: Ux/Ui and Art Direction
Catching the wave
The digital activation consisted in a website that functioned as a repository of everything that relates to big waves in Nazaré, Garret and other surfers.
Whenever surfers were surfing the giant waves of Nazaré the site transmitted live. The site had a temporary HP dedicated exclusively to this feature.
The content should offer a new perspective, be inspiring and entertaining by using video and large photos.
Branding and Illustration: João PinaDigital Design: José EstevesYear: 2014Status: Proposal