User experience

For a better user experience of the stores, each screen should pass a specific kind of message with a proper objective. For example, the front shop displays, have a more promotional function and the objective is to call attention into the store.

Convergence Wall

The videos for the wall must represent the brand as convergence service with interactions between the different screens. Because there are smaller stores the "wall videos" have an alternative version with just a single Tv screen.

The devices

At the product display desks, the devices can pass several types of messages such is announcing a mobile tariff, an application of the brand or just encourage the experimentation of the device.

Credits

Lead Designer: José EstevesDesigners: João Valente e Micaela PaivaMotion Designers: Até ao Fim do MundoYear: 2016Status: On Stores