This is a pitch proposal for Portugália Airlines. A subsidiary of TAP Portugal that operates in southern Europe and northern Africa. The challenge for this project was to show how the new brand should behave in the digital.
My Role: Ux/Ui and Art Direction
The home page is structured in blocks. The first is a slider for promotions, followed by the booking tools, the promotions area, institutional campaigns and area for cross-selling.
It was just as important that users could access and have the similar experience from a large display to mobile.
Today the online booking experience is no just buying the plane ticket, rent a car or book a Hotel. We want to make people travel before they begin by showing the best keep secrets of the destinations.
We are locals
We created a mini-site to show the new fleet and destinations with objective convey credibility and awareness.
Branding: Alexandre MendesDigital Design: José EstevesYear: 2015Status: Proposal